Poroporoaki  17 July 2017

Dr Cliff Whiting – Te Whanau-a-Apanui, MONZ. TOI IHO Te Ara Whakarei

‘ He mata mahore no te Ara Whanui a Tane Mahuta ‘

Te Po, Te Po, te pao o te Ruru, i tangihia, te hingatanga, o te Totara.

Kua heke te pouritanga ki te minenga. Tangihia, Tangihia.

E te Rangatira, Cliff, Haere, Haere, Haere,

Piki atu kit e Arai Poutama okioki ai ki to hoa me o tupuna, ki nga Rangituhaha.

Pouri ana nga iwi o Aotearoa i tou wehenga, engari te harikoa mo o Taonga Tukuiho ki nga marae maha i whakanuitia e to Matauranga Toi.

Moe mai, Moe mai, i to Moenga Roa.


‘ The spirit of an admired person, takes the ‘whirlwind path’ to heaven.’

The cry of the owl in the darkest hours heralds the passing of the renown.

It is with heartfelt grief and condolences that we acknowledge the passing of a great friend, colleague, and eminent carver and artist of Modern Maori Art.

We bid you Farewell Cliff, as you ascend the Stairs of Heaven, to rest with your beloved wife and ancestors in heavenly peace.

NZ mourns your loss, for your indelible legacy of creative inspiration, and architectural restoration and adornment of many marae and public buildings throughout the country.

May you Rest in Peace.


Ralph Hotere: Photo by Marti Friedlander

Ralph Hotere: Photo by Marti Friedlander

Welcome to Toi Iho

Toi Iho is the registered and globally recognized trademark of quality and authenticity of Maori art and artists.  It is recognized as an exceptional cultural initiative by and for indigenous people by the World Intellectual Property Organization in Geneva.

Toi Iho will distinguish the work of Maori from others in the market place. The aim is that Toi Iho artists will display the Mark on their work as Maori-Made and retailers will promote the trademark and Maori artists.

The Toi Iho Charitable Trust is the legal entity established to care for and manage Toi Iho on behalf of Maori and approve Toi Iho creative works as genuinely Maori Made.

** We welcome our Toi Iho branded artists to send us information about new exhibitions or other exciting events so we can profile them on these pages. We are keen to celebrate and showcase the breadth and diversity of Maori art practice today. No reira, nau mai, haere mai!

New directions 

The new Toi Iho Charitable Trust has developed a number of new directions for the future.

Over the next 30 years, we envisage that the Toi Iho trademark will become a symbol of the creative spirit of Maori and Aotearoa New Zealand.  Toi Iho will exemplify the best of Maori art and Maori artists who perpetuate traditional cultural expressions, demonstrate contemporary technologies and practices and lead the way for future generations.

We plan to promote our artists as role models of best practice for aspiring artists, enhance the cultural profile of Maori, and benefit the overall culture of New Zealand.

The Toi Iho icon aims to stem copy-cat products that claim to be Maori or made by Maori.

Improved new structures and systems

We have an outstanding new kokowai red Toi Iho design and guidelines for artists. We expect to see the new kokowai design featured by Toi Iho artists, on their publications, exhibitions, performances and creative activities.

We have a new accounting systems, our accounts are in order and we have reliable chartered accountants. We have a working website. We have strategies to begin seeking sponsorship and funding.

Te toi whakairo, ka ihiihi, ka wehiwehi, ka aweawe te ao katoa.
Artistic excellence makes the world sit up in wonder.

Featured Toi Iho Artists