Ralph Hotere: Photo by Marti Friedlander

Ralph Hotere: Photo by Marti Friedlander

Welcome to Toi Iho

Toi Iho is the registered and globally recognized trademark of quality and authenticity of Maori art and artists.  It is recognized as an exceptional cultural initiative by and for indigenous people by the World Intellectual Property Organization in Geneva.

Toi Iho will distinguish the work of Maori from others in the market place. The aim is that Toi Iho artists will display the Mark on their work as Maori-Made and retailers will promote the trademark and Maori artists.

The Toi Iho Charitable Trust is the legal entity established to care for and manage Toi Iho on behalf of Maori and approve Toi Iho creative works as genuinely Maori Made.

** We welcome our Toi Iho branded artists to send us information about new exhibitions or other exciting events so we can profile them on these pages. We are keen to celebrate and showcase the breadth and diversity of Maori art practice today. No reira, nau mai, haere mai!

New directions 

The new Toi Iho Charitable Trust has developed a number of new directions for the future.

Over the next 30 years, we envisage that the Toi Iho trademark will become a symbol of the creative spirit of Maori and Aotearoa New Zealand.  Toi Iho will exemplify the best of Maori art and Maori artists who perpetuate traditional cultural expressions, demonstrate contemporary technologies and practices and lead the way for future generations.

We plan to promote our artists as role models of best practice for aspiring artists, enhance the cultural profile of Maori, and benefit the overall culture of New Zealand.

The Toi Iho icon aims to stem copy-cat products that claim to be Maori or made by Maori.

Improved new structures and systems

We have an outstanding new kokowai red Toi Iho design and guidelines for artists. We expect to see the new kokowai design featured by Toi Iho artists, on their publications, exhibitions, performances and creative activities.

We have a new accounting systems, our accounts are in order and we have reliable chartered accountants. We have a working website. We have strategies to begin seeking sponsorship and funding.

Te toi whakairo, ka ihiihi, ka wehiwehi, ka aweawe te ao katoa.
Artistic excellence makes the world sit up in wonder.

Featured Toi Iho Artists